The Environmental Effects of the Fashion Industry
For this video project using Abode After Effects, I have created a short video target at Generation Z to help educate them on the detrimental effects of the fast fashion industry on the environment. In order to effectively communicate with the targeted audience, I have made use of a bright yet soothing colour palette and incorporated graphical elements so as to not make the video too word-heavy. The tone set for this video is relatively casual to help maintain the viewers attention. The video begins with outlining the general idea of how fast fashion is causing harm to the environment and follows with some very simply steps that can easily be applied by the viewers in their daily lives. I find this to be an effective way to display information as the audience would be more likely to take action on a situation once they are aware of its affects.